Magazines Lead to Web
Be a part of the buzz. Prairies North captures the attention of over 100,000 subscribers. And with the magazine’s new interactive website complete with three blogs, a digital edition of each print issue and many other features, site visitors can click on your ads and land directly on your own site. Here are some ideas to increase the impact of your online presence.
1. Picture this:
The eye is naturally drawn to photos—contrasts in light, color and imagery all bring your vision to something colorful. That’s why ads work so well with clear, vivid photos. Just make sure your photo has something relevant to your product or service—maybe it’s a smiling customer or images of your products. Be sure to place the photo prominently, as well.
2. Give In Order to Receive:
If you give value to your customers on your website, they are going to want to come back again and again. Giving away a freebie or something your customer cares about works to bring in customers to your site and buy your products and services. For example, maybe a 3-month trial of your product, or a Top 10 Mistakes People Should Avoid when utilizing your service are good places to start.
3. Advertise, advertise, advertise:
Did I mention advertise? But seriously, people need to find your site in order to go there and buy your products and services. That’s why it’s so important to utilize magazines as a way to bring customers to your site. They read their favorite magazine, see your URL in the ad and then are more likely to go to your site since they trust their favorite magazine.
4. Quick Response Code
A quick response (QR) code is a bit like an interactive barcode that appears in magazine ads. Magazine readers can scan their smart phones and instantly get something more—maybe it’s a link directly to your site, or a freebie like a coupon or discount for your product or service.
(Information partially derived from Magazine Publishers of America.)