Social Media Wordle
There are multiple aspects to how social media works but here are two main points that may be helpful in understanding.
One aspect to social media is the social media 'presence'. We have an active and engaging presence on the social media front. Our followers are engaging with us and our 'following' is continuing to grow. This is because we as a company have a dedicated social media person who is consistently out there in the social media 'marketplace' if I can use that word, continually putting our magazine and its advertisers in the social media limelight.
What we are aiming for and achieving is a respected, authoritative place in the media space where people come to us to answer their questions. They know that we are a place where they are provided with the best quality, trusted information and we not out to 'get' them with our advertising - we are in this space to be helpful to our customers. When we do this well, we bring along the companies and advertisers that go along with us.
For example, we have a large list of companies that we follow on Facebook and Twitter. Those who like our page and even those who don't, can scroll through our list and find businesses that may be of interest to them. They can go to those business pages and follow them. This is also true of our Twitter lists of Saskatchewan people, businesses, not-for-profits, etc.
Also, this list of companies make posts regularly throughout the week and we read them, share them and information gather for our followers. We comment on and share relevant posts and people on our pages can see what we are up to. When we comment on a relative post, our followers can find the information they are looking for. This is how social media at its core is meant to work.
There is a second aspect where we can make direct posts for advertisers that actively engage our followers to 'like' who we 'like' so to speak. This is a more direct form of advertising which basically is the equivalent of someone pointing to the sky and saying 'hey - look at that.'. Our followers, because they trust us - will look. It is then up to the advertiser to engage and 'catch' the looks with their own content.
There is a another more technical but very important point to make about how social media works for businesses. Facebook and other social media forums look at something called an EdgeRank rating. This rating is basically an algorithm that Facebook uses to determine who may be interested in your pages and posts. In order to get a good EdgeRank rating for your page, you have to engage with other people, advertise interesting content, get people to communicate with you on your page and you need to communicate with other pages. If this doesn't happen your page becomes static or stagnant, your ranking goes down and then eventually, even those who follow you and 'ask' for your information may not be presented with your posts in the future.
The long of the short of it is this. We cannot guarantee a following to our advertisers. However, we can say that we have a lot to offer in the form of engagement, exposure and an increased likelihood of a better ranking for our advertisers. It is still up to our advertisers to engage with us and others in social media. Engaging with us and our growing list of followers is incredibly beneficial particularly for advertisers who are having trouble getting noticed. These things take time as social media is meant to grow organically, but in the end you come out with people engaging with your company in very meaningful ways.
At Prairies North, we can help your organic growth and increase your potential for exposure. We have a very targeted audience of Saskatchewan followers who trust us and share their information with us. Our advertisers have the opportunity to tap into this in a very real way.
Here is what Brandon Moore of Black Ink Marketing says about our social media presence:
"Prairies North has established considerable strength through its social media platform. The magazine is positioned as a strong voice that illuminates the lives of interesting people, events and stories that Saskatchewan residents find both relevant and engaging."
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