What Works—What Doesn't
Make your New Year a happy one full of potential. The way you can do this? By taking a look at these advertising tips based on information from Magazines Canada:
Color is key
It’s true. The eye is drawn to color, and the more colorful the ad, the better.
Size, size, size
The bigger the ad, the more chances it’s seen. And if you pair size with color, your chances for being noticed double.
Got it covered?
Covers are the most prominent feature of a magazine and something to keep in mind if you’re launching a new item or idea.
Place more than one ad in the issue and your odds of getting noticed zooms up to 63 per cent.
Location, location, location?
You might think the where of the ad is important in the magazine but surveys show the location of the ad isn’t as important as the fact that you have an ad (or two!) in the magazine for readers to notice.