Ad Receptivity and Engagement
AD RECEPTIVITY SUMMARY
Readers are highly receptive to magazine ads. They are seen as an important source of information and inspiration, not as an interruption:
• Print magazine ads best capture the reader’s full attention, they are more relevant and are seen as a good part of the magazine experience.
• Digital magazine ads also have high appeal to readers, more so than video or social media.
• Among 37 media touch points, print magazine readers score at the top of those who have “considerable or some interest” in seeing ads in these media.
• Consumers and professional marketers agree, overwhelmingly, that their favourite magazines are where they “prefer to look at an ad”, more than other media.
Readers are Highly Receptive to Magazine Advertising.
Excerpt taken from Magazines Canada article written May 2014. Read the full article with extra information.