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It has taken us nearly two years to develop the best, high quality digital magazine solution possible, and we believe we have finally done it! Our new digital partner, Disticor, will now enable us to have our very own branded Prairies North digital magazine app. This means we will be available on all of the major digital platforms. This app will place us front and centre to the reader experience and provide our advertisers with significant long term return for their advertising dollars. With Prairies North advertising campaigns, if you are in print, you are in digital—it's that simple.
In magazine, we use the language of a "lean forward" type of experience versus a "lean back" experience. Print magazines give the reader a lean back experience—imagine a cup of coffee or a glass of wine, a lamp, a quiet room, and plenty of time to become absorbed in print. Online audiences prefer the lean forward type of experience—search engines, lots of clutter, noise in the background, and a sense of hurry to get exactly what you are looking for fast. Imagine a restaurant kitchen with a diverse menu.
Digital magazines are essentially the in-between world, the lean forward and the lean back—the rocking chair experience. The reader will read longer content when they have the time and environment to do so, but when they don’t, they rock forward and spend their time clicking links and snippets from advertising, going back and forth from the digital magazine to linked online content.
Although the print magazine is still the leader when it comes to driving the magazine market, digital magazines are making more headway all the time; it is the experience of the in-between that is providing something unique to the marketplace.
Magazines Canada reports that 70% of tablet owners who read digital magazines on their devices want to be able to buy items by clicking on ads. This is a direct benefit to our advertisers. Not only is there a broader audience for your advertisement, there is also the opportunity for readers to go directly to your website where you can win them over with your own branded content. In addition, and very importantly, readers can find you twice—all they have to do is go back to where they found you—in Prairies North.
Partner with Prairies North. We’ve got you covered in print, online, and everything in between.